Pay attention!!!!!!!

To the details folks.

(photo courtesy of Tiger Droppings - OSU cheerleaders during BCS Title game loss)

Regardless of what you are doing - building a new product, launching a new brand, pushing out a new ad campaign, etc. - the details matter.

Some people say don't sweat the small stuff.  The small stuff does count. Plain and simple.

Comments

[Wade]

That made me laugh. OH!!! IO!!!.. The Ohio chant doesn't quite sound the same if one guy can't spell. They must have recruited him from Walmart.