Raising your online game

Let's take a second and get down to the truth....there is a lot of online advertising out there in the world that just is plain old boring and sucks.

Seriously banners, tiles, interstitials, pop-ups, text links, over the page ads, most of em just down right blow chunks.  They are neither engaging nor informative.

Some try to do too much.  Others take the less is more way to far and  you are simply baffled and left wanting more.

Online is a great medium folks, don't just phone it in.  And don't dial it up just to be up.

Apple is one of those companies that gets it and is raising the online bar.  Their online creatives match their brand.  They go with wild executions without comprising integrity.  Big fat kudos.  Keep it up.  Cannot wait to see what is next.