The Digital Perm

No shame......

With AMP in your hands.....

The perfect Friday cocktail

Adsense, NYTimes and Porn.......

Raising your online game

Let's take a second and get down to the truth....there is a lot of online advertising out there in the world that just is plain old boring and sucks.

Seriously banners, tiles, interstitials, pop-ups, text links, over the page ads, most of em just down right blow chunks.  They are neither engaging nor informative.

Some try to do too much.  Others take the less is more way to far and  you are simply baffled and left wanting more.

Online is a great medium folks, don't just phone it in.  And don't dial it up just to be up.

Apple is one of those companies that gets it and is raising the online bar.  Their online creatives match their brand.  They go with wild executions without comprising integrity.  Big fat kudos.  Keep it up.  Cannot wait to see what is next.

 

Pay attention!!!!!!!

To the details folks.

(photo courtesy of Tiger Droppings - OSU cheerleaders during BCS Title game loss)

Regardless of what you are doing - building a new product, launching a new brand, pushing out a new ad campaign, etc. - the details matter.

Some people say don't sweat the small stuff.  The small stuff does count. Plain and simple.

Thanks Cadillac.....

For keeping the premiere episode of Damages commercial free. 

Summer TV sucks.  Age of Love (sorry Mark P), Big Brother, On the Lot - you just SUCK.  I mean really S-U-C-K.

But Damages - wow.  Incredible first episode that has you hooked from the beginning.  Hat tip to Cadillac and FX for allowing us to watch it commercial free.  Brilliant move. 

Okay, maybe I did fall asleep for about 10 minutes, but can you blame after a 1 hour spinning class.  But I woke up and immediately was hooked.  This is the show to watch.  The writing and story line is unique and fresh.  Glenn Close is amazing.  Check out the preview below -- my recommendation is set our DVR now.

The only part that made me cringe was that after the show was over and the previews for the next episode had run, FX provided me with a Lexus commercial.  D'oh, sorry Cadillac.

Made ya look

How often do you pass billboards on your way to work or on a trip and think - that is just crap.  10 times out of 10?

Well check out the YouTube video below and the billboard from WWF.  Simple and effective.  We need more of these.

Thanks to Shake Well Before Use for the tip.

Worth it

I know Jaffe would hate me saying this, but this 60 sec spot from Nike is well worth the time.

Maybe I am partial.  I really am a bit infatuated with Roger Federer.  But can you blame me.  The man is amazing on the court.

Nike has done a fantastic job exploring the relationship with Federer and Woods.  I especially love the little shot Woods takes at the end.

So Nike, I am not Woods, but what about hooking me up with Federer.  All I want is one game.  Maybe we can even put together a little charity event.  All I need is 4 points.

The best spokesperson......

Apparently Sasquatch otherwise known as Big Foot is the best spokesperson.  First beef jerky, now ice cream.  Damn who is his agent - Ari Gold? 

Nice balls ya got there

In an effort to combat "wuss golf", Top Flite has launched the D2.  Apparently the D2 is the ball that every serious golfer needs in their bag and will allow you to "attack the fairways and seize the green". 

Blah, blah, blah, blah.  That's great, but I just like the name of the site: TheBallstoGoforIt.com.

Not to mention some great videos with the always funny Kenny Mayne:

You know why......because we can

This should be filed under just plain ugly.  Thanks to MediaPost, I have just learned that USAirways will laminate articles and columns from the likes of wine expert Robert Parker and Jack and Suzy Welch to airplane pull-down tables.  The articles will also share space with you guessed it Ads.  (You can read more about it at SFGate)

Appartenly America West has had this for quite some time, but since I rarely fly AW I am bit put off guard.

Seriously, just because you can do this does not mean you should.

Why must you add an extra message in my face?  I have already seen close to 5,000 messages by the time I board the plane.  Now you want to hit me again?

I think what really disturbs is this quote:

"The ads will reach a captive audience of business executives and affluent fliers for an average of more than 2 1/2 hours"

Captive, hmmmmmm let's look that up on dictionary.com.

What a way to foster the relationship with your customer.  Get em while they are captive.  Not engaged, but rather captive (I have another beef with engaged, but I will save that one)

Does this disturb you or am should I just chill?