To the details folks.
(photo courtesy of Tiger Droppings - OSU cheerleaders during BCS Title game loss)
Regardless of what you are doing - building a new product, launching a new brand, pushing out a new ad campaign, etc. - the details matter.
Some people say don't sweat the small stuff. The small stuff does count. Plain and simple.
This should be filed under just plain ugly. Thanks to MediaPost, I have just learned that USAirways will laminate articles and columns from the likes of wine expert Robert Parker and Jack and Suzy Welch to airplane pull-down tables. The articles will also share space with you guessed it Ads. (You can read more about it at SFGate)
Appartenly America West has had this for quite some time, but since I rarely fly AW I am bit put off guard.
Seriously, just because you can do this does not mean you should.
Why must you add an extra message in my face? I have already seen close to 5,000 messages by the time I board the plane. Now you want to hit me again?
I think what really disturbs is this quote:
"The ads will reach a captive audience of business executives and affluent fliers for an average of more than 2 1/2 hours"
Captive, hmmmmmm let's look that up on dictionary.com.
What a way to foster the relationship with your customer. Get em while they are captive. Not engaged, but rather captive (I have another beef with engaged, but I will save that one)
Does this disturb you or am should I just chill?
To pimp out their miles for eyeballs and advertisers
Once again, a chance to be bombarded by messages all for some miles. Yippie!!!!!!!!!
Honestly, when is is really okay to be Temporarily Unavailable?
You see tonight I learned that my dog's treats - Jerky Treats - have been voluntarily removed from the shelves. As it turns out, the wheat gluten that was supplied to Del Monte Pet Products - makers of Jerky Treats - actually contained the harmful melamine that has already been attributed to a host of pet deaths and illnesses. For those not aware, melamine is a a chemical found in fertilizers in Asia - gotta love that.
Well I decided to check out Jerky Treats and see if I can get the 411 straight from the horses mouth and this is what I found:
Okay - granted they did post the press release which took me here. But I gotta be honest, that does not leave me with a lot of confidence. So I ask again, when is is okay to be temporarily unavailable?
IAMS - my dogs dry food - is operational.
You would think that this is the opportunity to have a site the serves as the center piece of the conversation with questions and answers. A chance to instill confidence in your product and service.
Opportunity wasted.
This is just ugly. Talk about content targeting. Way to go NYTimes. Classy.
Update: Ran into this over the weekend and shipped on over to Steve Hall at AdRants. Check out his post.
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